Experience
The Texture Of Change
Lead Copywriter & Content Strategist
December 2023 – Present
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Collaborate with the Social Media Manager to design a social media strategy that aligns with the brand’s goals
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Craft engaging social media copy that resonates with diverse audiences and enhances brand voice
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Write articles about The Texture Of Change’s recent accomplishments and happenings for the L’Oréal Now newsletter and blog
Aquent
SEO Copywriter
April 2023 – Present
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Utilize SEO insights to craft copy for product description pages, landing pages, and articles across the entire L’Oréal Luxe division, including Prada Beauty, IT Cosmetics, Maison Margiela, Mugler, Valentino Beauty, and Youth To The People
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Increased organic traffic to PDPs across brands through a data-backed SEO strategy
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Correct backend SEO copy to help maintain a favorable rating on the L’Oréal Leaderboard
Freelance Writer & Editor
August 2022 – Present | New York, NY
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Build loyal audiences through innovative content, powerful storytelling, and strong cross-platform strategies, utilizing industry knowledge of branding, production, social media, copywriting, analytics, and SEO
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Write, conceptualize, and edit articles and landing pages for various publications, including Unique Beauty, Prevention.com, Skincare.com, L’Oréal Paris Beauty Mag, and Hair.com
Julie
Impact Copywriter
April 2022 – March 2023 | New York, NY
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Manage and upload all YouTube content and captions
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Craft copy for website, social media, and internal reports that adhere to legal and medical guidelines
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Edit scripts for Julie’s original sexual education YouTube series
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Ideate and execute copy for Julie’s first annual impact report
Jellyfish
Senior Content Manager
September 2019 – August 2022 | New York, NY
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Collaborate with clients, such as Hair.com and Carol's Daughter, to design and implement digital content strategies, boosting organic traffic by 404% and 300%, respectively
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Utilize a suite of analytical tools to build content strategies to advance the site experience and exceed KPIs
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Train and mentor junior and associate content managers, freelance writers, and HTML developers
Content Manager
June 2017 – August 2019 | New York, NY
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Played an instrumental role in end-to-end management of Hair.com from conception to launch, resulting in a 150% increase in unique views in the first year
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Formulate SEO strategy and conducted monthly evaluations to identify areas of improvement
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Write, assign, and edit SEO-driven articles, website landing pages, product description pages, and promotional marketing materials catering to unique client requirements
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Empower business growth initiatives by contributing to the RFP, pitch, and presentation process
Celebuzz
Staff Editor
December 2013 – October 2015 | New York, NY
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Pitched, wrote, and edited up to eight daily articles, from breaking news to longform features, covering music, entertainment, and celebrity news
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Co-hosted Celebuzz’d podcast, discussing the latest news in pop culture, and interviewed celebrity guests on Facebook Live and Instagram Stories
Seventeen
Digital Writer
December 2013 – October 2015 | New York, NY
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Reported on and wrote up to 10 daily articles and feature pieces about topics in beauty, health, entertainment, and lifestyle
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Expanded the audience through diverse representation in beauty content, addressing the needs and interests of teenage girls with different backgrounds
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Conducted interviews with celebrities, such as Demi Lovato and Lucy Hale, broadcasted on Facebook Live, Snapchat, Instagram, and Periscope
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Live-tweeted from the @seveteen handle during trending TV and award shows
Cosmopolitan for Latinas
Digital Writer and Social Media Assistant
September 2012 – November 2013 | New York, NY
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Wrote articles about matters relevant to young women, including those in culture, health, and beauty
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Crafted enticing social copy and published posts to Facebook and Twitter, driving traffic via referrals
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Captured behind-the-scenes photos and shared with readers via Instagram
Skills
SEO best practices, Google Analytics, SEM Rush, Brightedge, Salsify, content management systems (Magnus, Rams, Demandware, Sitecore), Adobe Suite, social media tools (Twitter, Instagram, Facebook, Snapchat, Google+, Pinterest), Microsoft Office Suite, JIRA, basic HTML coding, project management systems (Asana, Monday, Slack)
Education
SUNY College at Old Westbury
B.A. Media and Communications, 2014
Mu Sigma Upsilon Sorority