Jelani
Addams
Rosa

Hi, I'm Jelani! I'm a writer, editor, and content strategist with over a decade of experience in editorial, marketing, and digital media. 

 

I create strong content that builds loyal audiences, whether they be readers or potential customers, utilizing my expert knowledge of copywriting, storytelling, branding, production, social media, analytics, and SEO. I currently do so as a freelance copywriter and editor for publications and brands.  

 

Previously, I was a Senior Content Manager at Jellyfish, where I led content strategy for clients like L'Oréal, Anastasia of Beverly Hills, CeraVe, and Carol’s Daughter. I managed a team of writers and edited articles covering beauty tips, inspiration, and tutorials, as well as personal essays. I also wrote optimized copy for various touchpoints of each brand, from landing pages to product descriptions to mailers. My role was key to propelling the company forward, as I contributed to RFP pitches to win new business and drew key insights from data to constantly refine our best practices. 

 

Before that, I served as an editor at various magazines and websites, like Seventeen, Cosmopolitan for Latinas, and Celebuzz. I've pitched, reported, and published stories on topics such as beauty, health, entertainment, culture, and lifestyle. Much of my work catered to young women, and I made it a priority to focus on diverse representation and addressed the needs and interests of teens across backgrounds, which, in turn, expanded our reach. I also co-hosted a pop culture podcast and have interviewed celebrity guests live on social media.